Saturday, December 10, 2011

Little good deeds = win/ win

I was at a Cloudforce convention last week and among all the usual product booths, there was this ingenious little stand.  The non-profit children's development organization Playworks had letters from young kids in their after-school programs.  Convention attendees could read the letters and write letters back:  a pen-pal station!  Brilliant!  Definitely a highlight of the day  - and a smart marketing move.  Everyone felt the warm fuzzies and the organizations got some exposure. Here's me writing back to an 11 year old boy named Corey who wrote about following dreams...

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